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While there are plenty of short sales and foreclosures on the market, many
practitioners are finding that dealing with them isn't very profitable.

Can a practitioner drop these segments from their business and still make a
good living? Inman News columnist Bernice Ross says, "Yes," and offers
alternatives.

Sales are neat when the seller owns the property free and clear. One-third
of property owners don't have a mortgage. Often the biggest challenge to
selling these properties is helping the buyer find financing for these
frequently pricey properties.

Now's the time to buy investment properties. Investors with cash can get
great deals, but financing is also increasingly available.

Buyers from other parts of world have money and can see bargains. If you are
fluent in another language, translate your homepage into that language as
well. Blog to this segment of potential buyers, many of them accustomed to
paying with cash.

Still plenty of first-time buyers. This segment has no property to sell and
financing is generally easy to find.

Downsizing boomers. Help boomers buy a second home so they can try out the
lifestyle. Then when they like it, you can sell their first home.

Source: Inman News, Bernice Ross (05/06/2010)

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